The Friender Facebook Content Masterclass

A Facebook content framework gives each post a clear job: teach something useful, introduce your perspective, start a relevant conversation, show evidence, or explain an offer. Choose the job first, write for a specific reader, and plan a schedule you can maintain.

The 11 post types in this masterclass

• Value: teach a practical step the reader can use.
• Authority: explain your method and the experience behind it.
• Story: describe a real event and the lesson you drew from it.
• Connection: share a genuine interest or personal detail.
• Encouragement: help someone take a useful next step.
• Engagement: invite a relevant discussion or experience.
• Ask: seek an answer or perspective you genuinely want.
• Lead generation: invite interested people to request a specific resource.
• Soft sell: explain how your work helps in a recognizable situation.
• Proof: share evidence with its context and the necessary permission.
• Offer: state the scope, who it fits, and the next action.

Treat these as editorial choices. Select the mix that helps your audience understand your work and decide whether it is relevant to them.

Build a five-post week

Here is an illustrative plan for an onboarding consultant. Adjust the frequency to the time you have for writing and replying.

1. Monday — Value: explain three details to include in a welcome email. Give an example readers can adapt.
2. Tuesday — Story: describe a real onboarding lesson and what you changed in your process.
3. Wednesday — Ask: ask which handoff takes the most effort. Read the answers and respond to the specific situations people describe.
4. Thursday — Proof or demonstration: show an approved client example with context, or clearly label a fictional example used for teaching.
5. Friday — Offer: explain what an onboarding review includes, whom it helps, and how to request the details.

Each post has one primary purpose. If a reader requests a resource, deliver it and record any agreed follow-up. The 30-day Facebook content calendar provides more prompts and a longer planning format.

Turn an idea into a clear post

Write down the reader's situation, the useful takeaway, one example, and the invitation. For a teaching post, the invitation might be to try a step and share what happened. For an offer post, it might be to read the scope or ask about availability.

Example outline: “A new client wants to know what happens next. Include the first meeting date, the person to contact, and the one item to prepare. Here is an example welcome paragraph. Which detail would make your own onboarding clearer?” Replace the example with your actual process before publishing.

Plan and review in Friender

Use Friender's Posts area to prepare content, choose scheduling options, and review the calendar. Follow the Post Scheduler setup guide for the available workflow and verify each post's selected date and time before scheduling.

Keep a planning note for the post type, intended reader, resource or offer, and desired next action. Review the replies and follow-through alongside reactions. If AI helps draft your content, supply your own OpenRouter or OpenAI key in Settings and review the final wording and facts before publishing. Provider usage follows your chosen provider's billing.

Review the week with three questions

• Which posts generated questions from people the topic was intended to help?
• Which promised resources or replies still need to be delivered?
• Which topic deserves a more detailed explanation next week?

Record completed purchases separately from engagement and enquiries. The organic-lead measurement guide helps connect the stages of that journey.

Common questions

Do I need all 11 types every week?

Choose the types that serve your current audience and offer. A manageable week of useful posts gives you a clear process to review.

How often should I publish?

Set a cadence that leaves time to produce useful material and respond to conversations. Review your own results over a defined period before changing the cadence.

Can I reuse a topic?

Yes. Develop it with a new example, an answer to a reader's question, or an updated explanation. Confirm that details and offer terms are current each time.